An integrated campaign that shows people what it feels like to have more space.
As part of the D&AD Student Awards, The National Trust set the challenge of reconnecting people who live in a city, with nature. With over 600,000 acres, the National Trust owned more land than anyone else in the UK, so as a brand they had one thing people in cities lacked - space.
The campaign avoided the generic pictures of landscapes and trees, and instead built upon a human truth that people in a city could relate to - everyone in a city needs more space. A simple green ring gave people more space in the real world, print, ambient, and digital media - all pointing towards a site that connected people to their perfect National Trust location.
Awarded: D&AD Student Awards - Yellow Pencil (Advertising Category), 2014.