A brand identity that helps reconnect refugees with society.
Reconnect is an initiative that helps refugees to navigate the unprecedented challenges of settling into a new community, including: learning a new language, accessing healthcare, resuming education and finding work.
Over 25,000 laptops were initially deployed in centers across Germany, with the intention to expand across Europe. Each one was loaded with specific tools and relevant information for the refugees, on which a name and brand had to be applied. We partnered with NetHope and Google.org to launch Reconnect, with a flexible identity that could work across a number of situations and environments. The colourful blocks were a deliberate contrast to the bleak, hopeless world they had been exposed to.